Massage Marketing Ideas For Building a Solid Massage Therapy Practice

People tend to accept opinions based on personal experience, particularly when those opinions are offered freely, with no underlying motives. Personal referrals from friends or family members-or even casual acquaintances-are more likely to generate a response than traditional advertising venues such as newspaper ads or flyers.

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One way to spark referrals is to offer a special deal for clients who refer your massage services to a friend or family member. How does this work? Here’s an example 오피가이드 . If a new client books and keeps an appointment as the result of a referral, the client who made the referral receives a free massage session. If the new client rebooks at the end of their first appointment, your regular client gets another incentive, such as hot stone massage.

Another source of potential referrals is community involvement. Network with community members and local business owners, especially those who work with clients and customers that would benefit from therapeutic massage. Individuals who are prominent in the community can effectively market your business through word of mouth.

Chiropractors, fitness trainers, and physical therapists are key individuals to include in your network, but don’t limit yourself to the obvious. Be creative. Include health food stores, specialty gift shops, bridal shops, and counseling centers. Focus on the type of clients you hope to attract. Do you specialize in pregnancy massage? Network with family planning centers and local health clinics. Sports massage? Partner with local gyms, yoga centers, and sports chiropractors. Massage for the elderly? Connect with home health care workers, senior centers, and nursing homes.

On the flip side, word of mouth can also work against you if your massage practice offers less than clients expect. The foundation of any massage business plan must include a professional atmosphere and relaxing environment. If you try to scrape by with threadbare sheets and oil-dotted walls or neglect to clean the restrooms, your clients will notice and tell their friends. Clients are more likely to become regulars if they perceive that you care about their health, their time, and their comfort.

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